Marketing Dashboard Design |

Marketing Dashboard Design

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BRIDGEi2i conceptualized and developed a CXO level Marketing Dashboard for the developer network of a major smartphone chipset provider. The client is a manufacturing major for smartphone chipsets. The objective of this study was to conceptualize and design a Marketing Dashboard for their developer network. The key imperatives were for the dashboard to hold the attention of a CXO level audience and distil multiple reports and metrics into a single, crisp performance dashboard.

BRIDGEi2i performed extensive secondary research to understand the value proposition for the developer network and identify the key stages and progression in the engagement lifecycle of developers. A review of existing reports and metrics and a structured process of evaluating them for business criticality and data availability resulted in a compact performance scorecard for the various marketing investments and initiatives.

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