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Retail Analytics


Industry landscape

Over the last decade, the retail industry has seen a major evolution. The digital revolution has forced brick and mortar retailers to rethink business strategy. With the growth in ecommerce, customer preferences and behaviours have changed drastically. The scope of retail analytics therefore has shifted from analysing POS data to analysing huge volumes of data for understanding customer behaviour. To stay relevant and achieve success, retailers need to scale up their analytics to address better product margins, better customer targeting & personalized outreach, better product mix at a store level, data driven decision making around pricing and better return on marketing investment.


Retail Analytics

BRIDGEi2i’s retail analytics capabilities help retailers leverage the power of data to derive insights on customer behaviour and develop a personalized customer centric approach to product, marketing, pricing and channel strategy.

Performance measurement & insights

BRIDGEi2i helps retailers derive actionable insights by generating unified visibility across business performance, customer behaviour, customer experience, sales funnels and web traffic through powerful visualization and insightful reporting leveraging a host of tools like Tableau, Qlikview, Microstrategy, etc.

Customer Experience Management

BRIDGEi2i’s proprietary customer experience platform, Ex-Track enables retailers to manage and improve customer experience in an omni-channel environment through integration of multiple structured and unstructured data sources and provides 360 degree insights on customer experience metrics by analysing quantitative and unstructured information from multiple customer touch points. Ex-Track is customized to adapt to the client ecosystem for tracking customer experience related issues as well as correlating experience with business results. Learn more

Personalized Recommendation

According to the CMO Council, 54% of consumers would reconsider their retailer choices if they don’t receive personalized, relevant content and offers. BRIDGEi2i’s personalization solutions for retailers enables them to evaluate the future potential of existing customers, improve cross-sell strategy at Point of Sale and personalize targeted communication to increase conversions.

Marketing Effectiveness

According to eMarketer, US retailers will spend $60 billion on digital ads alone. That is just one marketing channel. With competition driving budgets upwards every year, retail CMOs are faced with the challenge of getting better returns on such substantial marketing investments. BRIDGEi2i’s marketing analytics solutions helps retailers plan and execute marketing campaigns through a robust monitoring and measurement framework. BRIDGEi2i’s ROI and Impact Modelling capabilities help retailers optimize their marketing efforts and make informed investment decisions. Our proprietary Price Sensitivity Framework helps retailers optimize the performance of in-store campaigns.

Assortment Planning

BRIDGEi2i’s assortment planning solution leverages advanced retail data analytics to plan assortment mix based on store characteristics, product attributes, time dimension and seasonality, space dimensions, utilization and past sales volume to reduce markdowns, increase sales and reduce stock-out situations.

Store Location

BRIDGEi2i’s retail analytics capabilities help retailers analyse key drivers of store success based on an analysis of sales, supply chain characteristics along with trade area, geographical location, demographic data and competition profile to recommend the store selection and rationalization strategy to improve overall store performance.

Store Operations

BRIDGEi2i helps retailers forecast sales at the right granularity (e.g. day-part, day-of- week, weekly, monthly) based on historical store traffic information and sales velocity data to ensure availability of optimal inventory levels, shelf replenishment and staffing levels. This helps streamline store operations, reduce operating expense and increase incremental sales.


BRIDGEi2i’s Retail Analytics solutions have been carefully developed with a combination of extensive industry expertise, advanced analytics capabilities and proprietary technology accelerators. These solutions have helped retailers solve critical business problems around customer experience, marketing effectiveness, operational effectiveness, pricing and ROI enhancement, to name a few. BRIDGEi2i’s unique engagement model leverages structured and unstructured data to solve business problems, complimented by our ability to deliver crucial insights for informed decision making and technology accelerators that help operationalize analytics for sustained business impact.



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